AVTR MR EXPERIENCE
Concept for showroom mixed reality
TEAM
Weide Zhang
Oskar Qian
Oskar Qian
MY ROLE
Design Research
3D Motion
VR Prototyping
UI/UX Design
3D Motion
VR Prototyping
UI/UX Design
Time
14 Weeks
The AVTR MR Experience aims to revolutionize this traditional model by integrating mixed reality technology to create dynamic, immersive environments.
This approach will not only showcase the futuristic design and innovative features of the AVTR concept car but also emphasize its practical usability in everyday scenarios.
This enhanced engagement strategy helps deepen customer understanding of future automotive technologies, making the AVTR model both a marvel of design and a relatable, functional vehicle that fits into the evolving landscape of modern transportation.
We recognize that maintaining a consistent and high-quality user experience across digital platforms can be difficult. This includes ensuring that digital showrooms and virtual test drives are seamless and intuitive for all users, which can be particularly challenging with the diverse backgrounds of customer demographics.
How might we revolutionize this traditional model by integrating mixed reality technology to create dynamic, immersive environments.
To gain a clearer understanding of the car's capabilities, particularly with regards to its interaction methods, we examined the current concept in order to better comprehend its limitations and possibility.
By incorporating interactive elements that educate customers on emerging technologies such as V2V (vehicle-to-vehicle) and V2I (vehicle-to-infrastructure) communications, the experience bridges the gap between high-tech aspirations and real-world applications.
In the future, V2V communication will become a crucial aspect of the automotive industry. Therefore, we also investigated potential methods for users to obtain V2V information from the car.
As a potential next step, we are considering the integration of phones or portable devices into the project to enhance the user experience and improve functionality.
This would allow users to interact with the car through their personal devices, providing a unique opportunity to become familiar with its features even before it becomes available on the market.
