Rimmo
To advocate children's right to play by creating systems that allow them to play and learn at the same time. Our goal is not to help them pass school exams, but to arouse their interest in school subjects.
We set out to gather the perspectives of parents and teachers. Their stories revealed three common concerns:
To better address the needs of parents and teachers, we crafted personas based on our interviews. By empathizing with their experiences, we were able to develop a tailored solution.
We ventured into the world of educational solutions, analyzing competitors and positioning Rimmo in the market based on our unique value proposition.
With a clear direction, we devised a marketing strategy and distribution channels to effectively reach our target audience.
We also explored the ecosystem surrounding Rimmo, identifying opportunities for innovation and recognizing potential constraints.
Rimmo introduces children to an engaging world where play and learning intertwine.
Rimmo guides children through educational experiences, seamlessly blending learning with enjoyable play.
Rimmo encourages children to express their creativity, cultivating a sense of exploration and wonder.
Drawing inspiration from established design systems like Material Design 3 and Human Interface Guidelines, we crafted a visual language that was both captivating and functional.
Each element of the Rimmo experience was meticulously designed to create a cohesive and immersive environment.
The Rimmo mascot serves as a friendly guide, leading children through their educational journey and making learning enjoyable.
To bridge the gap between the digital world of Rimmo and the physical world, we designed a toy mockup that would accompany children on their journey of learning and play.
